The TEAM

"I decided to write this book twice – once when I decided to write a book, and once when I decided to write this book. You can't get to the this book without the a book. Since starting this book, I launched a new business, a nonprofit, and won three book awards — including Best New Nonfiction."

Bree Rosenblum, PhD

Professor, consultant, speaker
Award-winning author of AND

"Day one, I had no idea. How do you make tax interesting at all? Is anyone gonna want to pick it up? But then by the end it's like — this is pretty good, I like this. I do know this stuff. I can help. That whole process of my own internal transformation was huge."

Ben Butterfield

Tax Resolution Specialist
Author of OOPS

"Writing a book was not on my bucket list – and I'm not sure I believed I could do it. But the process didn't just produce a book. It clarified my entire framework, rebuilt how I think about my business, and gave me what I can only describe as a whole other category of confidence that I hadn't really experienced yet. Two years later I've been on over a hundred podcasts, spoken across the country, and She Thinks Big is now my trademarked brand."

Andrea Liebross

Life and Business Coach
Author of She Thinks Big

"[My partner and I] had PhDs, a fitness studio, and a belief that 70 million baby boomers were about to age differently – and no one was paying attention yet. The books changed that. They got us on the stages we couldn't get to before, built a certification used by trainers in 33 countries, and turned a local idea into a global movement. Eight years later, the largest fitness education company in the world made us an offer we couldn't refuse."

Dan Ritchie, PhD

Co-Founder, Functional Aging Institute

"It was a vulnerable moment to put your words out there. But it's definitely accomplishing the goals we set out to accomplish. I send the book to every potential client – unannounced. In one case, it arrived the day before they met with our biggest competitor. We got the business. The conversations are just different now. And it's opening doors for the rest of my team too. I wish I'd had this tool years ago."

Johnny Klemme

President, Geswein Farm and Land
Author of American Family Farmland

"I had five kids, a husband traveling with an NHL team, and a book I'd been almost-finishing for two years. You just don't know where one courageous step can take you. It opened a publishing deal, a digital product line, and speaking opportunities I hadn't imagined – and money that kept coming in even through Covid. Five years later, I'm still getting speaking requests, still selling books, and about to write my next one. That book changed everything about my business."

Amy Carney

Author, Speaker, and Creator of Parent on Purpose

"It's not like, 'Here's how you put 35,000 words into a book.' It's everything else – should you even write 35,000 words? Nicole got me thinking about my full marketing system and how to move people along."

Jeremy Keil, CFP®, CFA®

Financial Advisor, "Mr. Retirement"
Author of Retire Today

"It wasn't the book I initially wanted to write. It was the book I should write for my audience. Eighteen months later I'm still using it as active leverage in my business."

Matt Dickerson

Author of Valued